BUILD LEADERS BENEATH YOU.
RECLAIM 7-10 HOURS A WEEK.
CREATE A BUSINESS THAT RUNS WITHOUT YOU.
Leadership systems for manufacturers’ rep agency owners who are done being the bottleneck.
 ✔️Install accountability rhythms so your team executes without constant supervision. Â
 ✔️Build a leadership bench (future managers, directors, and potential successors). Â
 ✔️Replace firefighting with clarity, structure, and predictable progress.Â
Apply for the Leadership Accelerator
*For rep-agency owners and leaders across the U.S. and Canada.Â
What do you need right now?
Choose the path that fits where you are in your leadership journey.
Leadership Accelerator
The flagship group coaching program for rep-agency owners ready to build leaders and reclaim their time.
Bulk Book
Orders
Equip your team or event with leadership tools. Bulk pricing for 25, 50, or 100+ copies.
Speaking & Workshops
Bring Chris to your event, conference, or company meeting for high-impact leadership training.
Weekly Leadership Tools
Get practical systems and frameworks delivered to your inbox every week. No fluff.
If your team can't move without you, you don't have leadership systems yet.
Most rep-agency owners are stuck in a cycle: working harder, hoping things improve, wondering why their team can't execute without constant direction.
The problem isn't motivation. It's not that you need to hire better people. It's that you're missing the systems and structure that turn good people into independent, accountable leaders.
- Less firefighting, more strategic leadership
- Better execution without micromanagement
- Stronger managers who own their results
- More time back every single week
- A business that scales without depending on you
7–10
Hours Reclaimed Weekly
Average time saved by agency owners after implementing leadership systems.
 Coming SoonÂ
Leadership Conquest: The Book
The complete playbook for building leadership systems in your rep agency. Practical frameworks, real-world examples, and step-by-step implementation guides.
Everything you need to stop being the bottleneck and start building a team that executes without constant direction.
đź““Pre-Order Bulk Copies
WHAT REP-AGENCY LEADERS SAY AFTER WORKING WITH CHRIS
Real results from real agency owners who implemented leadership systems.
"Chris’s coaching program revealed strengths I didn’t realize I had. His guidance pushes leaders to elevate their approach, helping them move from transactional habits to truly transformational leadership."
Simon Barz
Director of Lighting Sales, C&O Sales
"...Chris helped uncover innovative strategies for improving team accountability and driving measurable progress. His strategic approach has been instrumental in sharpening my focus and identifying growth opportunities I hadn’t previously considered. Thank you Chris."
Craig Deerman
Owner, Deerman Sales
"Mindset Conquest training with Chris Atwell was outstanding. Chris is a true professional who clearly knows his stuff and delivers it in a way that’s engaging, practical, and easy to learn. He breaks down CRM adoption in a way that actually makes sense for a manufacturer rep business and, more importantly, shows how to use it to drive accountability across the team."
Adam Hedden
Senior Sales Executive, The Morgan Group
"Chris has been an incredible asset to our business and to my leadership. He has coached in a space that has allowed accountability to challenge in the best ways and brought tools to empower me to lead our sales team with integrity, alignment, and discipline. He has helped me to find my own voice, let go of what I cannot change, and show up with the energy our business needs to be successful."
Olivia Delikowski
Director of Operations, HerringtonPT
I know rep-agency leadership because I lived it.
I'm Chris Atwell, and I've spent my career in the manufacturers' rep industry, working alongside agency owners, leading teams, and figuring out what actually makes businesses run without burning out the owner.
I've seen the same patterns in agencies across industrial, HVAC, lighting, and building products: talented owners stuck in the weeds, unable to grow because they haven't built the systems to develop leaders beneath them.
My approach is practical, structured, and built specifically for our industry. No generic leadership theory. Just the systems that work.
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